Sunday, August 12, 2007

God save the fish & chips

In case you are wondering what's the link between England's ruler and England's favourite food, look no further than Dubai, England's official favourite long-haul tourist destination. A recent radio ad of a UAE telecoms operator used the tune of God Save the Queen with the following lyrics: "Why don't you read our lips, we love our fish & chips our fish & chips..." And oh, yes! This offended a handful of Dubai Brits who protested against the use of their national anthem leading 'du', the offender, to undo what I thought to be a highly creative campaign. A word of friendly advice to my English friends in Dubai. Chill out lads. It's 47 out there! And in any case, the Premier League kicked off yesterday, so get a pint and an extra vinegar, extra salt fish & chips and enjoy the season - if you are a Man Utd fan, you certainly will!

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