McDonald’s
got the London Olympic Games’ online share of voice gold medal in this rather
novel study with a total number of 5.3 million results or 38 per cent of the
total online share of voice amongst the 11 lead sponsors of this year's biggest sporting extravaganza.
Based on the number of Google results shown on 19 September 2012 by typing the keywords "Company Name Sponsorship of London Olympic Games".
Watch this space for a full analysis of the findings as well as more insights
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