Is the number of Likes on your #Facebook page an indication of your brand’s or company’s appeal? Is it mandatory to have a presence on #socialmedia, such as a Facebook page?
The answer to both questions should be NO unless of course your brand or company itself is in the business of selling social media services.
On November 15th 2014 I conducted an impromptu audit of the Facebook presence of four social media agencies selling services in the @UAE.
The findings were rather surprising, if not bemusing, in a sarcastic kind of way. Here is a summary:
linkd.in/1xFdHXH
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