#Socialmedia has come off age and confidently occupies a
prominent position in the #marketing #communications mix.
Social media natives are becoming commonplace and their
valuable innate understanding of the sector and unique skillset are vital
ingredients for the talent pool of Team Marketing.
Social media agencies however may not be as indispensable to
the future of marketing communications as they had been thus far.
#PR agencies have for long now been evolving onboard the
social media bandwagon recruiting Generation Y talent - #Millennials – for newly
created social media roles plugged in existing PR teams.
Integrated set ups are doing the same offering clients
holistic strategies across every stakeholder touch point which complement each
other to enhance the impact on customer engagement.
Ironically, in a future where digital dominates, standalone
social media agencies don’t seem to possess this little bit of extra, exclusive
or cutting edge to help them maintain their relevance.
Am I wrong?
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