More than 51 per cent of digitally connected youth spread the word about their experiences with companies — both good and bad.
This is what Canadian musician Dave Carroll did when United Airlines broke his guitar during one of his trips while refusing to compensate him for it and despite the artist’s repeated attempts to draw attention to his cause. Having failed to attract the airline’s attention, he turned to YouTube becoming an overnight sensation
As companies engage with
consumers through their corporate social media channels, it is important they
learn to distinguish between a brewing crisis and a customer relations issue of
no major impact.with his hit ‘Cause United Breaks Guitars’, helping him receive
unprecedented global media attention.Read full article on Gulf News
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