Tuesday, December 16, 2014
Staying ahead of the curve in PR
What will a #PR agency look like ten years from now? Are today’s PR firms in the Middle East awake to the challenges and the changes ahead? What about the communicator of the year? How would PR pros’ skill sets evolve to continue adding value and maintain their relevance in an environment that blurs boundaries between marketing communications disciplines’ practitioners? Read the rest of the @gulf_news article here http://bit.ly/13aHQkg
Wednesday, December 10, 2014
The definitive PR diary of Dubai's PR agencies
The month by month 2015 #MEPRA_org @Dubai #PR agencies’ diary:
January – #DubaiShoppingFestival - During the 20th edition of #DSF most brands will brief us to produce zero-cost, PR and social media campaigns that can create memorable and lasting impressions for consumers while creating an inexorable link with the legacy of DSF. Just sponsor a fireworks display and save yourself the trouble.
January – #DubaiShoppingFestival - During the 20th edition of #DSF most brands will brief us to produce zero-cost, PR and social media campaigns that can create memorable and lasting impressions for consumers while creating an inexorable link with the legacy of DSF. Just sponsor a fireworks display and save yourself the trouble.
February – The ‘F’ word (Food, what did you think?) – #DubaiFoodFestival, #GulfFood and #DubaiFoodCarnival will keep @Dubai PR firms busy during the leap month as restaurants, FMCG suppliers and lifestyle brands vie for a slice (pun intended) of the region’s most voracious food fanfare. Oh, and don’t forget the month’s music moments at the #EmiratesAirlineDubaiJazzFestival.
March – The mother of all months in trade events – #DubaiInternationalBoatShow, #DubaiWorldCup, #EmiratesAirlineFestivalofLiterature, #ArtDubai, #DubaiFestivalofLights and the march goes on and on. From boats to bookies and books PR teams need to dig deep in their wardrobes for trendy hats befitting each occasion.
April – The cruelest month – This is when clients receive their hefty bonuses because of all the hard and intelligent work that WE did and for which we have NOTHING to show it for.
May – The month made for asking – May I get a raise? May I discuss my career path? May I take the Arabian Travel Market week off? You may never find out unless you ask but it is highly unlikely!
June – Ramadan, need I say anything more?
For the second semester visit: https://www.linkedin.com/pulse/20141210080823-77099332-the-2015-mepra-org-dubai-pr-agencies-diary?trk=prof-post
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