Staying ahead of the curve in PR

What will a #PR agency look like ten years from now? Are today’s PR firms in the Middle East awake to the challenges and the changes ahead? What about the communicator of the year? How would PR pros’ skill sets evolve to continue adding value and maintain their relevance in an environment that blurs boundaries between marketing communications disciplines’ practitioners? Read the rest of the @gulf_news article here http://bit.ly/13aHQkg